Digital marketing targets all types of electronic users, from smartphones to desktop. Since people spend most of their time in front of screens, digital marketing has become an important tool to reach customers in an effective way.

A perfect example of digital technology is Domino's. The famous pizza restaurant chain, Domino's, received its first order in 2010 when online sales amounted for were less than 30% of revenue. After eight years, Domino's had more than 50 % market share with digital transactions amounting for above 80 % sales and the UK mobile application amounted for more than two-thirds of those sales.

Today, anyone who wants to promote a business online needs to make use of various types of digital marketing. Now, having a website is not enough to get qualified leads. One also needs to be visible on digital marketing platforms to build a successful online business and stand out from the crowd.

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Types of Digital Marketing

When companies think to hire a digital marketing expert, they need to understand as many types of digital marketing techniques as possible so that your digital marketing strategy is based on optimizing your efforts, rather than just implementing what they already know.

 1. Search Engine Optimization

SEO is the process of optimizing any website to rank higher in search result pages and thus, increasing the amount of traffic a website receives.

If you think why it is necessary to hire an SEO expert? Then, below are the answers to your queries because only a technical SEO expert is skilled enough to apply their techniques to bring you on top rankings of Google and ensure that your site remains at the top spot. Apart from this, they also generate authentic traffic to your website by running sequence of techniques, thus increasing revenue and visibility.

On-Page SEO

On-page SEO work will refer to any work that is, actually, done on the pages of the actual website. It is necessary for the content to be unique and authentic before being posted on the website. Even Google prefers precise things on the pages of each website. Some of those things include:

• Unique and brand new content
• Title tags
• Meta tags
• Meta descriptions
• ALT tags
• H1 tags
• H2 tags

The above are essential examples of on-page tactics that can have the ability to positively increase the ranking of your website on the search engines.

Off-Page SEO

Since on-page SEO refers to the implementation of SEO on the pages of the site, off-page work refers to work implemented in another location than the site. Link building is one of the popular forms of off-page SEO. Link building is basically acquiring backlinks from other sites, of varying Page Rank, giving your site credibility and diversity.

 2. Pay per Click Advertising

Pay per click advertising is a method of driving traffic to your website by paying a publisher each time your advertisement is clicked. Using keyword search technology, all the traffic received is targeted to your products or services. There are different types of pay per click advertising services to select by searching on the internet and then finding the right PPC management company for you. Google Ads is one of the most common types of PPC.

 3. Content Marketing

Content marketing is the ongoing process that emphases on communicating with the customers without always selling. It is basically marketing your business by offering valuable information. If someone looks for something online and they find your website then, you have generated a lead.

 4. Social Media Marketing

There are many social media marketing experts but their knowledge about it is limited. In terms of building brand equity, enhancing customer service, and for reaching new customers, social media marketing is a great way for businesses to fulfill their certain objectives. Facebook alone accounts for 2.2. Billion active users. Social media content which provides value to others is helpful in connecting with customers in a profitable way.

 5. Affiliate Marketing

By outsourcing to external service providers, affiliate marketing makes it possible to reduce your marketing workload. It is the process of paying for conversions. Affiliate marketers sell other people’s products to their audience and in return earns a commission. Today, many bloggers or e-commerce websites use affiliate marketing.

 6.Influencer Marketing

There are users on different social media platforms that have significant followings and one of the finest ways to increase your audience is to get someone with a large fan base to endorse your brand. This practice has been very much in use, especially certain brands sponsoring celebrities.

 7. Online Public Relations

Online public relations can be considered a part of Content Marketing as the main focus is on creating promotional content that will be used for generating branding and creating traffic through exposure in online PR networks. Some of the online channels are free to join while some necessitate subscription fees before publishing specific press releases.

 8. E-Mail Marketing

Organizations use email marketing as a way of communicating with their audiences. E-mail is used to promote content, discounts, and also to direct the public to the business’s website. The types of emails in an email marketing campaign comprise of blog subscription newsletters, customer welcome emails, and tips or similar series emails for customer nurturing.

 How Digital Marketing can help your Business?

Digital marketing is not just one of the most important tools for small business owners but also big marketers. It is highly preferred because of its relatively low cost compared to earlier forms of advertising and media for companies with restricted marketing budget without impacting ROI.

Below are a few reasons on how digital marketing can help you grow your business:

• Cost-Effective

Since small businesses have limited resources, digital marketing helps in providing them with a better marketing channel that delivers good results.

• Gain more leads

Undoubtedly, social media is the most effective for lead generation but automated emails with special offers, personalized text messages, and online contests will also help to advance the online presence of your brand.

• Cost-Effective

Since small businesses have limited resources, digital marketing helps in providing them with a better marketing channel that delivers good results.

• Gain more leads

Undoubtedly, social media is the most effective for lead generation but automated emails with special offers, personalized text messages, and online contests will also help to advance the online presence of your brand.

• Connecting with Mobile Customers

It helps in connecting with customers who browse and use the content on their smartphones. Around half of the population, online users access anything online more from mobile devices than the web. Digital marketing helps in reaching people quickly and easily with tablets, smartphones, and desktop computers.

• Facilitates interaction with the targeted audience

Interacting with the audience will help in understanding customer requirements properly and provide customers with proper engagement points. It will help in increased customer retention, marketing effectiveness, and precise targeting.

• Expand market reach

Digital marketing tools like social media, emails, and other online methods allow communicating rapidly and easily with a worldwide audience. Except for digital marketing, no other form of marketing is able to provide a global reach with no extra cost to your promotional budget.

• Better ROI

Digital marketing provides better ROI (Return on Investment) than traditional marketing channels can. It is easy to monitor and track as you can measure your results as soon as your targeted audience takes the desired action like providing you with correct contact info.

• Improved Conversion Rates

If you have a website, then your customers are only ever a few clicks away from completing procurement. Digital marketing can be seamless and instant unlike other media which necessitate people to get up and place a phone call or visit a nearby shop.

The marketing industry is not static but changing and growing with time hence, organizations need to be constantly updated with the latest digital marketing techniques to boost their business revenue. If companies will not market their products or services effectively on digital platforms then, surely will be left behind from other business competitors. Understanding above mentioned digital marketing types and reasons will definitely help to market your services or products effectively.