The Significance of Travel and Hospitality Industry Solutions in Digitalization Era

19 December, 2018

In this digital era, there is constant expansion in every industry in support of adopting various tools, technologies, and platforms. Travel and Hospitality sector is no exception in this race. Growing disposable incomes, the rise of millennia and developing tech-savvy nature have made the travel and hospitality sector rapidly adopt various technologies.

The expanding footprints of technology in the field necessitated the need for every hotelier to have a web presence in the form of websites, online booking system, multiplying of review sites as well as other travel related business by going online. This transformation goes a long way into making the travel industry more affordable, accessible and convenient than it has ever been!

Besides, website automated processes and activities such as a request for proposal forms, vital guest information, conference facility layouts, and other information can also be set up on the site to save both time and money of the hotel as well as customers. However, the foremost point to consider is that there has to be something substantial on the website that can be found useful by the customers even if it simply encloses a brief description of the hotel, ultimately benefiting you with generating more leads and business.


Rising demand of Technologies
  • Smart phone users in UK are 70% and 80% in US

  • 88% of travelers rapidly adopt app or site

  • Mobile sites highly used for searching hotels

  • Conversion rates risen by 10% on travel sites

  • Growth rate expected at 13% to $13 billion by 2020


VertexPlus, a web development company has also offered its clients with Travel and Hospitality web solutions, which helped them, gain a digital presence as well as achieve an edge over their competitors in the rapidly transforming business scenario. 


Having a web presence will largely help small businesses to gain more potential customers, enhance accessibility and customers to have an insight of the products and services and also draw comparisons between rates. Moreover, you will be able to gain the trust of customers and brand your business in the market more efficiently.

As the digital technology is progressing, so are the expectations of customers by letting them stay connected, informed and updated. Therefore, creative digital business models have been reshaping and will continue to reshape the travel sector in the long run as well.

Steps addressed to meet web development expectations

27 February, 2017


The emerging ground for web networks have necessitated the development of websites for company's business prospects. From planning, executing to launching the idea; there are series of steps undertaken by the web design and development company with utmost care so that the final products are devoid of bugs and complications.

Planning- After a quick study of requirements and analysis of client's business, a roadmap is established for designing, development, coding etc so that the process of designing shuns most of the perplexities at preparatory level.

Web Designing- Designing is the step where vision starts shaping to reality. Mock-ups are designed as per the requirements and then HTML and CSS code are written for establishing basic designing structure.

Web Development- This is where programming on ASP/PHP framework or a content management system is laid. The templates are built and fed with relevant content after thoroughly proofreading them. Testing and verifying links and functionality now comes into the picture so that there is no scope of further slip-ups.

Launching- When a website is ready to hit the browser, make sure that it is polished well enough to be presented to the public. Launching also involves final checking using tools such as code validators, broken-link checkers, website health checks, spell-checker. Also, it is advisable to cross platform check the websites like on Mozilla Firefox, Google Chrome, Safari etc .

Post launching- After final testing and launching, proper documentation is done which is handed over to the client. Once he takes a look at the project and approves it, the project is then given final closure.

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