Why Do You Need Personalized Event Management Apps?

16 July, 2019

Event management encompasses of several essential elements, including planning, organizing, inviting, managing, decision-making etc. In order to manage every minuscule detail associated with this task, there is usually a lot of time, efforts and well, cost involved.

While organizing even simple get-together, the biggest and most common concerns people come up with are:

1. Planning an event is a time consuming process.

2. Deciding location for the event is another hectic job.

3. Selecting the menu as per the budget.

4. Making a guest list and then inviting them.

Owing to the growing digitalization, there are more efficient and economic modes available these days for planning a successful event. And one of the most favorable amongst those is with the use of Mobile Applications, especially the personalized ones.

Why Personalize?

The main agenda of personalization is to deliver content that matches specific user needs and interests without any efforts made by them. These applications mostly use the latest technologies to collect users information like their needs, tastes, and preferences to adjust the interface according to their profiles. Personalization delivers specific information to the users by remembering their information.

How can Personalized Event Management Apps help?

Although, event management companies are available to address all the concerns of organizing an event on behalf of the organizers but one cannot reach to them for petty parties or a get together mainly due to low budgets. In these scenarios, they require a smart event management application that could help them to organize a successful event. These applications can simply play a crucial role in the people’s lives because nowadays, their lives have become much busier and hectic which has also affected their personal, as well as social lives.

Mobile app development companies have understood the need of the hour and built personalized event management apps that are proficient to handle multiple tasks of an event and to offer personalized user experience. Users just need to select the people with whom they want to go out. A personalized event management application is useful in:

1. Creating alive invites through audio and video messages.

2. Tracking the joiners in real-time and joiners can also communicate with the party host to get relevant updates.

3. Suggesting relevant venue options as per the convenience of all people in the group.

4. Everyone in the guest list could locate each other.

5. Helping in creating buzz for the event.

6. Instant messaging- with this feature, anyone from the group could communicate privately as well as to the group to give or take relevant updates.

All things under one Roof

In this high-tech era, where a number of mobile applications are available to offer a convenient option to the users, VertexPlus, a web development company has created an Artificial Intelligence powered platform i.e. GoodTime for resolving all the concerns related to making an event successful along with providing users a great experience.


The GoodTime app is an effort made in a direction to encourage the collectivist real-world social experiences over virtual and individualistic social interactions. It also help the users to meet with their loved ones and create memories and that too without thinking anything before going out. This app help you to stay in continuous real-world touch with your peeps, decide time, and show relevant places that could meet the requirements of everyone in the group.

With the changing lifestyle, personalized applications such as GoodTime is what brings relief to the consumers as the tasks that are often time-consuming and costly get reduced to saving a plenty of time and money.

Types of Digital Marketing and how it can help your Business?

03 July, 2019

Digital marketing targets all types of electronic users, from smartphones to desktop. Since people spend most of their time in front of screens, digital marketing has become an important tool to reach customers in an effective way.

A perfect example of digital technology is Domino's. The famous pizza restaurant chain, Domino's, received its first order in 2010 when online sales amounted for were less than 30% of revenue. After eight years, Domino's had more than 50 % market share with digital transactions amounting for above 80 % sales and the UK mobile application amounted for more than two-thirds of those sales.

Today, anyone who wants to promote a business online needs to make use of various types of digital marketing. Now, having a website is not enough to get qualified leads. One also needs to be visible on digital marketing platforms to build a successful online business and stand out from the crowd.



Types of Digital Marketing

When companies think to hire a digital marketing expert, they need to understand as many types of digital marketing techniques as possible so that your digital marketing strategy is based on optimizing your efforts, rather than just implementing what they already know.

 1. Search Engine Optimization

SEO is the process of optimizing any website to rank higher in search result pages and thus, increasing the amount of traffic a website receives.

If you think why it is necessary to hire an SEO expert? Then, below are the answers to your queries because only a technical SEO expert is skilled enough to apply their techniques to bring you on top rankings of Google and ensure that your site remains at the top spot. Apart from this, they also generate authentic traffic to your website by running sequence of techniques, thus increasing revenue and visibility.

On-Page SEO

On-page SEO work will refer to any work that is, actually, done on the pages of the actual website. It is necessary for the content to be unique and authentic before being posted on the website. Even Google prefers precise things on the pages of each website. Some of those things include:

• Unique and brand new content
• Title tags
• Meta tags
• Meta descriptions
• ALT tags
• H1 tags
• H2 tags

The above are essential examples of on-page tactics that can have the ability to positively increase the ranking of your website on the search engines.

Off-Page SEO

Since on-page SEO refers to the implementation of SEO on the pages of the site, off-page work refers to work implemented in another location than the site. Link building is one of the popular forms of off-page SEO. Link building is basically acquiring backlinks from other sites, of varying Page Rank, giving your site credibility and diversity.

 2. Pay per Click Advertising

Pay per click advertising is a method of driving traffic to your website by paying a publisher each time your advertisement is clicked. Using keyword search technology, all the traffic received is targeted to your products or services. There are different types of pay per click advertising services to select by searching on the internet and then finding the right PPC management company for you. Google Ads is one of the most common types of PPC.

 3. Content Marketing

Content marketing is the ongoing process that emphases on communicating with the customers without always selling. It is basically marketing your business by offering valuable information. If someone looks for something online and they find your website then, you have generated a lead.

 4. Social Media Marketing

There are many social media marketing experts but their knowledge about it is limited. In terms of building brand equity, enhancing customer service, and for reaching new customers, social media marketing is a great way for businesses to fulfill their certain objectives. Facebook alone accounts for 2.2. Billion active users. Social media content which provides value to others is helpful in connecting with customers in a profitable way.

 5. Affiliate Marketing

By outsourcing to external service providers, affiliate marketing makes it possible to reduce your marketing workload. It is the process of paying for conversions. Affiliate marketers sell other people’s products to their audience and in return earns a commission. Today, many bloggers or e-commerce websites use affiliate marketing.

 6.Influencer Marketing

There are users on different social media platforms that have significant followings and one of the finest ways to increase your audience is to get someone with a large fan base to endorse your brand. This practice has been very much in use, especially certain brands sponsoring celebrities.

 7. Online Public Relations

Online public relations can be considered a part of Content Marketing as the main focus is on creating promotional content that will be used for generating branding and creating traffic through exposure in online PR networks. Some of the online channels are free to join while some necessitate subscription fees before publishing specific press releases.

 8. E-Mail Marketing

Organizations use email marketing as a way of communicating with their audiences. E-mail is used to promote content, discounts, and also to direct the public to the business’s website. The types of emails in an email marketing campaign comprise of blog subscription newsletters, customer welcome emails, and tips or similar series emails for customer nurturing.

 How Digital Marketing can help your Business?

Digital marketing is not just one of the most important tools for small business owners but also big marketers. It is highly preferred because of its relatively low cost compared to earlier forms of advertising and media for companies with restricted marketing budget without impacting ROI.

Below are a few reasons on how digital marketing can help you grow your business:

• Cost-Effective

Since small businesses have limited resources, digital marketing helps in providing them with a better marketing channel that delivers good results.

• Gain more leads

Undoubtedly, social media is the most effective for lead generation but automated emails with special offers, personalized text messages, and online contests will also help to advance the online presence of your brand.

• Cost-Effective

Since small businesses have limited resources, digital marketing helps in providing them with a better marketing channel that delivers good results.

• Gain more leads

Undoubtedly, social media is the most effective for lead generation but automated emails with special offers, personalized text messages, and online contests will also help to advance the online presence of your brand.

• Connecting with Mobile Customers

It helps in connecting with customers who browse and use the content on their smartphones. Around half of the population, online users access anything online more from mobile devices than the web. Digital marketing helps in reaching people quickly and easily with tablets, smartphones, and desktop computers.

• Facilitates interaction with the targeted audience

Interacting with the audience will help in understanding customer requirements properly and provide customers with proper engagement points. It will help in increased customer retention, marketing effectiveness, and precise targeting.

• Expand market reach

Digital marketing tools like social media, emails, and other online methods allow communicating rapidly and easily with a worldwide audience. Except for digital marketing, no other form of marketing is able to provide a global reach with no extra cost to your promotional budget.

• Better ROI

Digital marketing provides better ROI (Return on Investment) than traditional marketing channels can. It is easy to monitor and track as you can measure your results as soon as your targeted audience takes the desired action like providing you with correct contact info.

• Improved Conversion Rates

If you have a website, then your customers are only ever a few clicks away from completing procurement. Digital marketing can be seamless and instant unlike other media which necessitate people to get up and place a phone call or visit a nearby shop.

The marketing industry is not static but changing and growing with time hence, organizations need to be constantly updated with the latest digital marketing techniques to boost their business revenue. If companies will not market their products or services effectively on digital platforms then, surely will be left behind from other business competitors. Understanding above mentioned digital marketing types and reasons will definitely help to market your services or products effectively.

The Significance of Travel and Hospitality Industry Solutions in Digitalization Era

19 December, 2018

In this digital era, there is constant expansion in every industry in support of adopting various tools, technologies, and platforms. Travel and Hospitality sector is no exception in this race. Growing disposable incomes, the rise of millennia and developing tech-savvy nature have made the travel and hospitality sector rapidly adopt various technologies.

The expanding footprints of technology in the field necessitated the need for every hotelier to have a web presence in the form of websites, online booking system, multiplying of review sites as well as other travel related business by going online. This transformation goes a long way into making the travel industry more affordable, accessible and convenient than it has ever been!

Besides, website automated processes and activities such as a request for proposal forms, vital guest information, conference facility layouts, and other information can also be set up on the site to save both time and money of the hotel as well as customers. However, the foremost point to consider is that there has to be something substantial on the website that can be found useful by the customers even if it simply encloses a brief description of the hotel, ultimately benefiting you with generating more leads and business.


Rising demand of Technologies
  • Smart phone users in UK are 70% and 80% in US

  • 88% of travelers rapidly adopt app or site

  • Mobile sites highly used for searching hotels

  • Conversion rates risen by 10% on travel sites

  • Growth rate expected at 13% to $13 billion by 2020


VertexPlus, a web development company has also offered its clients with Travel and Hospitality web solutions, which helped them, gain a digital presence as well as achieve an edge over their competitors in the rapidly transforming business scenario. 


Having a web presence will largely help small businesses to gain more potential customers, enhance accessibility and customers to have an insight of the products and services and also draw comparisons between rates. Moreover, you will be able to gain the trust of customers and brand your business in the market more efficiently.

As the digital technology is progressing, so are the expectations of customers by letting them stay connected, informed and updated. Therefore, creative digital business models have been reshaping and will continue to reshape the travel sector in the long run as well.

Steps addressed to meet web development expectations

27 February, 2017


The emerging ground for web networks have necessitated the development of websites for company's business prospects. From planning, executing to launching the idea; there are series of steps undertaken by the web design and development company with utmost care so that the final products are devoid of bugs and complications.

Planning- After a quick study of requirements and analysis of client's business, a roadmap is established for designing, development, coding etc so that the process of designing shuns most of the perplexities at preparatory level.

Web Designing- Designing is the step where vision starts shaping to reality. Mock-ups are designed as per the requirements and then HTML and CSS code are written for establishing basic designing structure.

Web Development- This is where programming on ASP/PHP framework or a content management system is laid. The templates are built and fed with relevant content after thoroughly proofreading them. Testing and verifying links and functionality now comes into the picture so that there is no scope of further slip-ups.

Launching- When a website is ready to hit the browser, make sure that it is polished well enough to be presented to the public. Launching also involves final checking using tools such as code validators, broken-link checkers, website health checks, spell-checker. Also, it is advisable to cross platform check the websites like on Mozilla Firefox, Google Chrome, Safari etc .

Post launching- After final testing and launching, proper documentation is done which is handed over to the client. Once he takes a look at the project and approves it, the project is then given final closure.

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